Nor Freeski Identity
2013-14

The Norwegian Ski Federation wanted one of their departments “Freeskiing” to have its own identity different from their own. The new identity would reach an altogether different demographic than the other departments, but still be tightly connected to The Norwegian Ski Federation’s identity. 

 
 

The Nor Freeski logo depicts the hand gesture “Claiming it” and was created with the skiers in mind. “Claiming it” is something you do after successfully landing a trick or winning a competition. The typography is hand drawn to have an organic and unpretentious feel, it is loosely drawn after Neuzeit Grotesk Oblique and tilted. The Sublogos depict two of Nor Freeski’s areas of focus; The Girls Team and The Norwegian Freeskiing Team. The logos are all built on different hand gestures you'd normally see young freeskiers doing. 

 

The Sublogos depict two of Nor Freeski’s areas of focus; The Girls Team and The Norwegian Freeskiing Team. The logos are all built on different hand gestures you'd normally see young freeskiers doing. 

Client: NorFreeski via Norges Skiforbund
NorFreeski consultant (2013-14): Magnus Støre