LUNA bars are a brand of granola/nutrition bars for women. I eat on average six LUNA bars per week, and I am not alone. LUNA, owned and created in 1999 by Cliff Bar & Company is the first nutrition bar aimed at women and is currently one of the top selling nutrition bars in the United States.
The concept behind the redesign is “Real Women Need Real Nutrition”. The new Luna nutrition bar celebrates kick-ass women in general. I wanted the women on the packaging through their accomplishments, their ambition and their courage to encourage other women to go out in the world and create the lives they wanted for themselves. Through using imagery of women that has helped paved the way for feminism and gender equality I wanted to signify both the diversity and the power real women represent.
Professor: Kevin Brainard